Farmer Outreach

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India is the 4th largest producer of Citrus fruits after Brazil, The US and China.

Geographically, India is ideally located to facilitate cultivation of citrus fruits, enjoying frost free climate, uniform weather, good soil conditions, optimal sunshine & sufficient day-night temperature variations.

Source: Agra-net (FAO 2013 Oranges production)

India has the huge potential to increase citrus fruit production as the current low productivity stems from sub-optimal farm practices amongst the Indian farmers. The yield of orange here at ~9.2 tons/ha is lower than the global average of ~16.3 tons/ha.

The current social practice of land inheritance and subsequent fragmentation drastically restricts the average farm holding size to 3-4 ha. This makes harvesting mechanization impossible due to the non-contiguous land holding pattern and reducing the overall productivity of the farm.

We endeavor to procure most of our fruit directly from the farmers thereby reducing the middlemen and increasing the remuneration to the farmer for his produce. A winning situation for both the market participants whereby the farmers benefit in increased income per hectare of ownership and CPIL receives consistent good quality fruits.

CPIL along with the Ministry of Agro Industry and Food Security facilitates dissemination of information on best farm management practices in its various Farmer Training and Collection Centers located across Maharashtra, Telangana and Andhra Pradesh. These centers educate farmers on quality standards, and enable forecast harvest windows with higher accuracy.

CPIL has ventured to establish strong mutually beneficial relationships with farmers. Establishing these direct farmer linkages and support ensures good quality & timely delivery of fruit at the manufacturing facility.

  • We procure Mosambi / sweet orange from the various districts in Maharashtra, Telangana and Andhra Pradesh. Namely Mahabubnagar, Nalgonda, Prakasam, Anantapur, Kadapa, Aurangabad, Jalna, and Nanded.
  • We procure Nagpur Santra / Mandarin essentially from the states of Maharashtra, Madhya Pradesh & Rajasthan. Namely Amravati, Nagpur, Washim, Akola, Hingoli, Chhindwara & Jhalawar.
Major citrus cultivating states.

Selection Criteria of Farmers

We select our farmers keeping in mind crucial parameters that will enable a symbiotic relationship. We select progressive farmers with land holdings of more than 5 acres, and orchards between the age of 7 and 15 years to ensure optimum BRIX and Brix Acid Ratio (BAR) levels.

In addition, land closer to river beds or canals are preferred as it ensures continuous supply of water. We ensure the farmers follow best practices, including Bahar treatment or root exposure, which subsequently delivers fruit of the optimal quality.

Farmer Selection Criteria:

  • Mid-size/Big farmer
  • Progressive ideologies
  • Land near river bed/Irrigation Facility
  • Ideal orchard age

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